Online marketing and email marketing may be popular, but direct mail marketing continues to be a highly effective way to reach out to new and prospective clients. Before embarking on such a campaign, you should give serious thought to postcard advertising. Postcard Marketing has many significant advantages when compared to traditional direct mail or even internet based marketing techniques. A postcard mailing campaign can be particularly effective for small and medium-size businesses that want to target a specific audience in their local area. Here are some of the reasons why postcards offer the best bang for your direct mail buck.
It’s Cost Effective
You’d be hard-pressed to find a business on the planet that doesn’t want to cut costs. To slash the expense of reaching out through the mail to customers, you should give postcards a try. The cost per piece is significantly lower than the cost of sending standard letters in envelopes. You may be able to take advantage of postal discounts to save even more money. It’s an affordable way to market to people in your local area, and it may even allow you to engage prospective customers more frequently, thus increasing brand awareness for your business.
Your Message is Delivered
Let’s face it: Many people don’t even bother to open mail when it’s obviously some sort of advertisement. In many cases, direct mail pieces never make it out of the envelopes into which they are stuffed. People typically take such mail out of the mail box and recycle or throw it away without even taking a peek. They turn the channel when television or radio commercials begin. They delete your emails without a second look. Postcards are different. Your message will be seen as soon as a person grabs the mail. Every targetted household will see your message. They can’t help but notice your postcard. A well designed postcard is guaranteed to make an impression.
It Produces a Better ROI
If you’re concerned about getting a great return on your investment, and really, who isn’t, postcard mailing is right up your alley. You spend less and get a lot more. A consistent direct mail campaign using well designed, quality printed postcards, delivered to your best potential customers, is a tremendously effective way to grow your business and increase revenue.
If you’re ready to breathe new life into your marketing efforts, get started with postcard advertising today.