Many of you remember or may have participated in the 2011 QR Code discounts the USPS issued to generate awareness on how Mobile technology can be integrated with direct mail. The QR code makes “mail marketing” more relevant and exciting in today’s marketing environment.
QR Codes have a variety of uses and benefits that can be incorporated into an advertisers print marketing to fill the gap between offline and online media. They can be used to encourage community building in social channels like Facebook, calls to action by linking to information like a website or “how-to” video. One of the most appealing advantages is the ability to track marketing efforts based on clicks and leads.
In 2012 the USPS is striving to create continued awareness for more innovative uses of barcodes and wants mailers to adopt best practices associated with these new technologies by extending discounts in 2012.
The President of the US Postal Service, Paul Vogel, said the post office wants to encourage the increase in volume for advertising mail. Vogel said the 2011 summer promotion didn’t produce the returns he had hoped for because of hurdles involved for entities qualifying into the program, which they hope to resolve in 2012.
“In 2012, instead of offering a sale with a rebate or refund, now we’re saying, ‘let’s just give the discount upfront and not worry about the administration.”
Detailed information for the 2012 program can be viewed here at the USPS website