The benefits of marketing with postcards can be tremendous. Targeted postcard mailing can introduce a new product or service, drive leads, increase revenue, and build your brand. This cost-effective approach to marketing is invaluable. Here are some additional strategies for various business types.
Accounting and CPA Postcards – Increase your client base with custom postcard mailings designed for your practice. For those specializing in tax preparation, we recommend a three-tier postcard campaign leading up to April 15, targeting high-income prospects within your Market Potential.
Exterminating and Pest Control Postcards - Direct mail marketing can be an integral part of your overall marketing plan, helping you increase brand recognition. We consult with you to determine what a new customer is really worth, then we establish a plan to target your best potential customers on a quarterly basis. Certainly, you may want to ramp up your postcard efforts prior to the spring termite swarm season!
House Cleaning Postcards - Grow your house cleaning business by marketing with postcards. Once you define the value of a new customer, we will help identify a target-rich environment full of households who can afford your services. Then, we create a scheduled program to work within your budget and reach prospective clients on a consistent basis.
Heating and Air Conditioning Postcards - Brand recognition is vital to your success in the HVAC business. When the heating or air conditioning goes out, customers will call the company that comes to mind first. We recommend a postcard mailing schedule that has you communicating with prospective customers on a quarterly basis, with additional mailings as cold and hot seasons approach.
Mortgage Postcards - Regular contact with previous customers is the best way to guarantee their future business, as well as generate referrals. We can create a compelling campaign targeting your past customer database, or we can design a postcard around creditworthy households that might benefit from a refinance opportunity. No matter your goals, Marketing with postcards can be a valuable partner in your marketing efforts.
Real Estate Postcards – A “Just Sold” postcard mailing is a powerful way to let people considering a move know that you deliver results in their communities. For each house you sell, we recommend a two-drop campaign to homes at comparable price ranges in the immediate area. Be sure to get some good photos of the house you’ve just sold – it will make a great image for your custom designed postcard.
Roofing Postcards Homes of a certain age are more likely to need roof repair or replacement. Let PostcardMailing help you target these homes within your area with a custom mailing list. Our direct mail marketing offers a cost-friendly way to reach the maximum number of prospective homeowners. The best part about your industry is that it only takes a couple of new roofs for a tremendous return on investment!
If you don’t see your industry listed above, that doesn’t mean that PostcardMailing doesn’t have a great solution for you. Let us create a package with your specific goals in mind, and help you grow your business!