A common question in most households is, “Where are we eating tonight?” When that question pops up inside your Commerce Circle, your restaurant should be at the top of the list of options. A restaurant direct mail marketing campaign will help get you there!
Your Best Potential Customers (Mailing List)
An accepted rule of thumb is that restaurants should spend 3% of revenues on advertising. Through our consultative process, we work to understand your prime costs and what a customer is worth to you. Then, we help you establish an appropriate advertising budget and build your restaurant direct mail marketing campaign to stay within those margins.
Generally speaking, restaurant customers don’t travel very far, especially for weeknight dining. So, we recommend mailing lists which target income appropriate customers within just a couple of miles of your restaurant and mailing them more regularly.
A winning ad that produces measurable results
From a design perspective, we feel pictures should do the talking. Photos of a signature dish, the restaurant itself, or the owner/manager can all be effective visuals. We don’t advise cluttering the card with a full menu. Let that be something your patrons see in person!
A coupon can be a fantastic incentive that will deliver results. We work with you to create an optimum promotion, one that will entice your customers while remaining conscientious of your profit margin needs. For some direct mailings, such as those for certain fine dining establishments, a coupon might not be necessary. A Marketing Consultant will help you determine what’s best for your restaurant.
Get in front of your best potential customers
Once your mailing list is selected and your design is in place we can schedule your mailing dates.
How often should I mail ?
We do not have contracts, prefering to earn your business every time you mail, but with any marketing - consistency is key. The response & return on investment get better with every impression as your best potential customers become more familiar with who you are. To experience the full benefits of direct mail touching the same households once every 30 days is ideal. You need to be more visible than your competitors so that when these potential customers ask themselves “What’s for Dinner Tonight?” – your restaurant comes to mind first!
The impact of consistent direct mail on your business that happens over time is priceless, and your response rates will increase every month you mail.
Packages & More.
All Inclusive pricing & Free tools for your Mailings
Tracking phone number
At no additional charge we will provide a call tracking number for you. The number will have the same area code as your current number and forward to your place of business. All the calls are tracked and recorded. This provides you with a great way to measure response, but it is a powerful mechanism for coaching and training phone skills for your organization. If you accept reservations, this free service is highly recommended.
Monthly reporting involves cross referencing your customer database to that of the mailing list. This allows us to calculate the number of people who came in your business with or without the coupon. When mailing middle to high income households not everyone brings in the coupons but are drawn in from your well spent marketing dollars. By doing the cross referencing we can calculate the number of new vs. returning customers and how much they spent to give an accurate measure of ROI.